Overview
Position: Growth and Digital Marketer
Location: Maxx Life Gym, Carrickhill Business Park, Ballycrummy Road, Armagh, BT60 4FA
Basis: Full Time (Permanent)
Commences: November 2024
Hours: 37.5 hours per week
Salary: £24,375 – £29,250
Benefits & perks: 28 days holidays, Pension, parking, Maxxpresso Staff discounts, Free Maxx Life gym membership.
Role Overview
The Growth and Digital Marketer will play a key role in growing our member base and promoting Maxx Life Gym’s services across all digital channels.
This individual will be responsible for creating and managing social media campaigns, driving member sign-ups, maintaining our website, and engaging with both current and potential members. You’ll help shape our brand’s online presence, build community connections, and directly impact the gym’s growth and success.
For Maxxpresso, you’ll be responsible for creating and implementing strategies that drive brand awareness, increase customer engagement, and accelerate Maxxpresso’s online and offline growth.
You’ll collaborate with our management team to develop and execute campaigns, track analytics, and grow our presence across digital platforms. This is a key role that requires a mix of creativity, analytical skills, and hands-on marketing experience.
Key Responsibilities
Digital Strategy & Execution: Develop and implement comprehensive digital marketing campaigns, including paid ads, social media, Whatsapp, email, and content marketing.
Social Media Management: Create and schedule engaging social media content for all social media platforms, respond to customer interactions, and manage our online community.
Growth Marketing: Drive Maxx Life membership sign-ups through targeted marketing campaigns, community outreach, and lead generation.
Identify and execute growth strategies for Maxxpresso that increase customer acquisition, drive traffic to our café and drive-thru, and build brand loyalty.
Content Creation: Work closely with our creative team to develop branded content, including graphics, videos, and blog posts, that align with our brand voice.
Email & Whatsapp Marketing: Design, implement, and optimize email and Whatsapp marketing campaigns that connect with our customers and drive sales.
Website Management: Maintain and update our websites to ensure information is current and engaging; manage member sign-up functionality and optimize the user experience.
Data Analytics: Track performance across all channels, analyze metrics, and prepare regular reports to assess the effectiveness of campaigns and make data-driven improvements.
Collaboration: Work with Maxx Life management to align digital marketing strategies with Maxx Life’s brand values.
Work with Maxxpresso management to launch new products, promotions, and events that drive both foot traffic and digital engagement.
Qualifications
Experience: Proven experience in digital marketing, social media management, or a similar role (experience in the fitness industry is a plus).
Skills: Strong understanding of social media platforms, digital marketing tools, and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
Creativity: Ability to create engaging, on-brand content that resonates with our target audience.
Communication: Excellent written and verbal communication skills; comfortable interacting with potential members and building relationships.
Tech Savvy: Familiarity with website management (WordPress) and basic graphic design tools (Adobe)
Motivated & Organized: Self-starter with strong organizational skills and a passion for brand storytelling and community-building.
What We Offer
- Competitive salary and performance-based bonuses.
- Flexible working hours
- Opportunities for professional growth and advancement.
- A supportive, dynamic team environment.
- Free gym membership
- Staff discounts on all Maxxpresso products.
How To Apply
Ready to join us? Please email your CV in pdf format via the Apply for Job button.
About Maxx Life Gym & Maxxpresso
Maxx Life Gym is a dynamic, community-focused fitness center dedicated to helping our members achieve their health and fitness goals. We believe in a welcoming and inspiring environment, and we’re looking for a Growth and Digital Marketer to join our team and drive our marketing, social media, and member engagement efforts. If you’re passionate about fitness, digital marketing, and connecting with people, we want to hear from you!
Maxxpresso isn’t your typical coffee shop. We’re a vibrant brand committed to creating unforgettable customer experiences and building strong community connections. With a fast-paced café and drive-thru, we’re on an exciting growth journey, and we’re looking for a passionate Growth and Digital Marketer to help us bring Maxxpresso to an even wider audience.
